Posts Tagged bad advertsing

I’m absolutely disgusted to see what Experian (owner of Lower My Bills and their ridiculous dancing ads) has done to ClassesUSA since buying them out. They have managed to take a decent educational directory and turn it into one big horse and pony show, all the while ruining it’s credibility and also the quality of lead flow. I have worked with ClassesUSA on a client level for the past 2 years, and have seen a transformation into what can only be the unnecessary demise of a once great money making portal.

Not only have I seen an ungodly amount of the following poorly composed ads, but I have YET to find any internet advertising of theirs that is appropriate and/or relevant for their target audience.

Case in point, the set of dancing ads:

I'm not sure what Santa has to do with going to school...

This one the woman gets caught on video dancing

Don’t forget the tatoo ad:

Oh yea, totally relevant

This guy reminds me of Zach Morris. He is probably thumbs upping that MILF in the corner that is supposed to see this ad:

He looks like he says Dude a lot

The grumpy old man ad:

I'm not sure if he's angry or constipated?

And my favorite #fail of ALL TIME, the shirtless Jesus Obama ad (speaks for itself doesn’t it?)

Caveman or Jesus? You tell me...

I guess that leaves me with one last question… Would firing the Director of Marketing for Experian or ClassesUSA do any good, or is this train wreck too late to stop?

I think I’ll just sit back and watch it burn… I mean really, WTF ClassesUSA?