I’m absolutely disgusted to see what Experian (owner of Lower My Bills and their ridiculous dancing ads) has done to ClassesUSA since buying them out. They have managed to take a decent educational directory and turn it into one big horse and pony show, all the while ruining it’s credibility and also the quality of lead flow. I have worked with ClassesUSA on a client level for the past 2 years, and have seen a transformation into what can only be the unnecessary demise of a once great money making portal.
Not only have I seen an ungodly amount of the following poorly composed ads, but I have YET to find any internet advertising of theirs that is appropriate and/or relevant for their target audience.
Case in point, the set of dancing ads:
Don’t forget the tatoo ad:
This guy reminds me of Zach Morris. He is probably thumbs upping that MILF in the corner that is supposed to see this ad:
The grumpy old man ad:
And my favorite #fail of ALL TIME, the shirtless Jesus Obama ad (speaks for itself doesn’t it?)
I guess that leaves me with one last question… Would firing the Director of Marketing for Experian or ClassesUSA do any good, or is this train wreck too late to stop?
I think I’ll just sit back and watch it burn… I mean really, WTF ClassesUSA?