About My Work:
Since the beginning of March '08, I've been working as an Online/Interactive/Internet Marketing Specialist for an E-learning company. We are a full service firm, from the development of online programs, to lead generation and recruitment, up until graduation, we help non-profit Universities find the right students for their online degree programs. My most recent job duties include (but are not limited to):
- Building/Restructuring & Optimizing paid search campaigns across the major advertising sites: Google, Yahoo, Bing, Facebook and LinkedIn
- Helping to design, edit and modify landing pages, websites, emails, and banners.
- Monitoring and updating Social Media accounts across Facebook, Twitter, YouTube, LinkedIn, as well as other niche community sites and forums.
- Search Optimization by keyword & competitive analysis, title tags, metadata, cross-linking, and content generation.
- Tracking and reporting analytics and conversion data on SEO/PPC/SMM efforts as well as any A/B or multivariate testing
Other duties included:
- Project management and content generation for new site launch
- Manage and maintain relationships with directories and affililate networks